A new Consumer Reports list reveals that several 2025 models are selling above their manufacturer’s suggested retail price (MSRP), with the Kia Sportage EX AWD leading the charge at a seven percent premium. This trend extends to unexpected vehicles like the discontinued Chevrolet Malibu, which continues to fetch higher prices despite production ending in late 2024.
Key Takeaways
- Kia Sportage EX AWD sells for an average of $33,343, seven percent above MSRP.
- The Hyundai Kona SE and Kia K5 GT also command six percent premiums over their respective MSRPs.
- Pickup trucks like the GMC Sierra 1500 and Nissan Frontier SV are also selling for higher prices.
According to TrueCar data, the Kia Sportage EX AWD averages $33,343, marking a seven percent increase over its MSRP of $31,290. The Hyundai Kona SE is another notable entry, with transaction prices around $26,091, or six percent more than its $24,550 sticker price.
The Kia K5 GT also joins the list, commanding a similar six percent premium at an average of $35,159 compared to its MSRP of $33,290. These figures highlight the ongoing demand for these models despite their competitive market and availability of alternatives.
Even pickup trucks are not immune to this trend. The GMC Sierra 1500 Crew Cab Pro 745 is selling at approximately $50,185, a five percent premium over its list price of $47,500. Similarly, the Nissan Frontier King Cab SV 4WD leaves dealerships closer to $39,173, roughly four percent more than its MSRP of $37,690.
One of the most surprising entries is the discontinued Chevrolet Malibu, which continues to fetch higher prices despite production ending in late 2024. This suggests that demand for certain models remains strong even after they are no longer being produced, indicating a robust used car market or scarcity issues.
Frequently Asked Questions
Why is the Kia Sportage EX AWD selling above MSRP?
The high demand for the Kia Sportage EX AWD, coupled with limited supply and strong consumer interest in compact SUVs, has driven up its transaction prices.
Are other car models also experiencing price premiums?
Yes, several 2025 models are selling above MSRP, including the Hyundai Kona SE, Kia K5 GT, and pickup trucks like the GMC Sierra 1500 and Nissan Frontier SV.
The trend of vehicles selling for more than their official sticker prices highlights a robust market demand despite economic challenges. This could be due to limited supply, strong consumer preference, or scarcity issues in certain segments.
