Jeweler Klaus Koenigsallee has transformed his Rolls-Royce Phantom into a bold statement piece, adorning it with custom wheels styled after the iconic Rolex Submariner dial. The wheels, crafted by Novitec, feature deep dive edging and clear typography that reads ‘Klaus’ at the center.
Key Takeaways
- The Phantom’s new wheels are a direct homage to the Rolex Submariner bezel with heavy hash marks and clean dial typography.
- The custom wheels were built atop Novitec’s SP3 wheelset, enhancing the car’s visual appeal while maintaining its luxury essence.
- Koenigsallee’s unique customization aims to promote his luxury boutique in Düsseldorf’s high-end Königsallee shopping district.
Novitec’s custom wheels for the Rolls-Royce Phantom are a striking departure from the car’s usual understated elegance. The new design features deep dive edging and hash marks, reminiscent of Rolex Submariner bezels. Each wheel is meticulously crafted to ensure durability while maintaining aesthetic appeal.
The Phantom VIII Series II, originally known for its sleek black exterior and silver accents, now gains significant visual prominence with the addition of these custom wheels. The car’s length, comparable to a Cadillac Escalade, ensures it commands attention in any setting.
While Rolls-Royce is traditionally associated with quiet luxury and restraint, Koenigsallee’s customization demonstrates how clients can personalize their vehicles to reflect personal branding and luxury aesthetics. This approach contrasts sharply with the brand’s typical understated elegance but aligns perfectly with Klaus’ high-end jewelry business in Düsseldorf.
Novitec’s custom wheels are not just a visual statement; they also serve as a promotional tool for Koenigsallee’s boutique, which is located on Königsallee. The phrase ‘Dein Lieblingsjuwelier auf der Kö’ (Your favorite jeweler on the Kö) at the hub of each wheel reinforces this connection.
Frequently Asked Questions
What inspired Klaus Koenigsallee’s custom wheels?
Koenigsallee was inspired by his luxury brand and the iconic Rolex Submariner, creating a unique promotional tool for his boutique in Düsseldorf.
How do these wheels enhance the Rolls-Royce Phantom’s visual appeal?
The custom wheels feature deep dive edging and hash marks reminiscent of the Rolex Submariner bezel, significantly enhancing the car’s visual impact while maintaining its luxury essence.
This customization exemplifies how luxury brands can be personalized to reflect individual branding and aesthetic preferences. Koenigsallee’s bold move sets a precedent for future high-end customizations in the automotive industry.
