At the Thailand International Motor Expo 2025, Changan Automobile showcased its latest lineup of new energy vehicles (NEVs), including seven models set to launch in Thailand over the next three years. The event highlighted the company’s commitment to expanding its presence in Southeast Asia with a focus on electrification and localization.
Key Takeaways
- Changan debuted luxury SUV AVATR 07, designed by its European team, alongside the DEEPAL S05 made-in-Thailand model.
- The company inaugurated an NEV plant in Rayong, Thailand, employing over 1,000 workers and achieving approximately 60 percent local content.
- Changan aims to launch seven models in Thailand by 2028, emphasizing its ‘In Thailand, For Thailand’ strategy.
The AVATR brand’s luxury SUV, the AVATR 07, made a notable appearance at the expo. This model was designed by Changan’s European design team and represents the brand’s concept of “Emotive Luxury.” The unveiling of this vehicle underscores Changan’s ambition to cater to premium segments in Thailand.
Changan also showcased the DEEPAL S05, which is manufactured locally in Thailand. Launched earlier this year, the S05 highlights Changan’s commitment to localization and its “In Thailand, For Thailand” strategy. The company has already established a manufacturing base with an overseas NEV plant in Rayong, Thailand.
During the expo, Changan announced plans for seven new model launches over the next three years. These models will further solidify Changan’s market position and cater to diverse consumer needs within the Thai automotive landscape. The company’s strategy is centered on achieving high local content levels and fostering strong ties with the local workforce.
Changan’s service skills competition in Bangkok earlier this year reinforced its global after-sales standards, ensuring a robust customer support network for its growing fleet of vehicles. This initiative demonstrates Changan’s dedication to maintaining quality and reliability across all aspects of vehicle ownership.
Frequently Asked Questions
How many models does Changan plan to launch in Thailand by 2028?
Changan plans to introduce seven new models in Thailand over the next three years, with launches scheduled through 2028.
What is the local content percentage of Changan’s NEV plant in Rayong, Thailand?
The company reports that its NEV plant in Rayong has achieved approximately 60 percent local content, employing over 1,000 Thai workers.
Changan’s strategic approach to electrification and localization is evident through the seven model launches planned for Thailand. The company’s commitment to these initiatives positions it well within the competitive Southeast Asian market.
