The automotive world was stunned on November 24, 2025, when the first Gordon Murray Automotive S1 LM supercar sold for a staggering $20,630,000 at auction in Las Vegas. This sale not only breaks records but also cements its place as the most expensive new car ever to hit the market, excluding charity sales. The event took center stage during the Formula One weekend, drawing significant attention from collectors and enthusiasts alike.
The S1 LM’s dramatic entrance was nothing short of a spectacle: suspended beneath a helicopter, it descended into Wynn Las Vegas for the amfAR charity gala dinner. This grand arrival set the tone for what would be an unforgettable evening filled with intense bidding wars between on-site bidders and those tuning in remotely around the globe.
Once safely on the ground, the S1 LM faced a flurry of competitive bids that underscored its unique allure. The final hammer price was $20,630,000—a sum that redefines the limits of automotive exclusivity. Interestingly, this price tag surpasses not only previous records but also the value of many classic cars, highlighting the S1 LM’s unprecedented appeal.
Gordon Murray Automotive confirmed that the winning bidder will have a once-in-a-lifetime experience with the designer himself. The buyer can look forward to bespoke specification sessions where they will work closely with Professor Gordon Murray CBE to fine-tune every aspect of their car, from exterior finishes to engine tuning details. This level of personal involvement elevates ownership to an unparalleled art form.
In addition to personalized design meetings, the S1 LM’s owner also gets a chance to contribute directly to the vehicle’s development through test drives with Dario Franchitti, a four-time IndyCar champion and three-time winner at the Indianapolis 500. This direct feedback loop ensures that each unit is optimized for unparalleled driving dynamics and performance.
The S1 LM’s journey doesn’t end with the sale; it marks just the beginning of an exclusive partnership between owner and creator. The experience culminates in a comprehensive 500-page monograph, chronicling every facet of the car’s creation and personalization process—a true testament to the bespoke nature of automotive engineering as we reported earlier this year.
