BYD‘s premium brand, Denza, is making its mark in Brazil by introducing the Z9GT hatchback and D9 multi-purpose vehicle (MPV) for pre-orders. The high-end models are priced at a hefty 650,000 reais ($121,350) for the Z9GT and 800,000 reais for the D9 MPV.
Key Takeaways
- Denza is setting up its first showroom in São Paulo’s luxury car hub.
- The brand showcased these models at the 2025 São Paulo auto show, marking a significant step in Denza’s international expansion.
- Denza aims to elevate Brazil’s luxury EV market standards with these new offerings.
BYD Denza is expanding its global reach by entering the Brazilian market. This move comes after successful entries into multiple Asian markets and Europe earlier this year. The brand has already made a strong impression in Brazil through its BYD line, which focuses on electric vehicles (EVs).
The Z9GT hatchback and D9 MPV are Denza’s latest additions to their lineup. These models join the N9 SUV, N7 SUV, and N8L SUV as part of Denza’s current offerings. The D9 MPV was launched in August 2022 and has been a key driver for sales.
BYD Brazil’s senior vice president, Alexandre Baldy, highlighted that Denza aims to raise the bar for luxury EVs in Brazil. With its significant market presence through BYD’s electric vehicle line, Denza is well-positioned to introduce premium models to Brazilian consumers who are increasingly seeking high-end options.
Denza has seen a slight dip in sales recently. In October 2025, the brand sold 10,135 units across its range, marking a year-on-year decline of 5.99 percent and an 18.31 percent month-over-month decrease. Despite this, Denza continues to push forward with new market entries.
Frequently Asked Questions
When will the first Denza showroom in Brazil open?
The Denza showroom is expected to open soon at São Paulo’s luxury car hub, Avenida Europa. This location was chosen for its reputation as a center for high-end vehicles.
What are the prices of the Z9GT and D9 MPV?
The pre-sale price for the Z9GT is 650,000 reais ($121,350), while the D9 MPV costs 800,000 reais. These figures represent a significant investment in premium electric vehicles.
BYD Denza’s entry into Brazil marks an exciting new chapter for luxury EVs in South America. With its commitment to quality and innovation, Denza is set to attract discerning car buyers looking for the latest in high-end electric technology.
