Citroën Aims to Offer Affordable Electric Cars with New EU Subcategory

European car enthusiasts are buzzing about a new, affordable electric vehicle (EV) from Citroën that could be the modern equivalent of their beloved 2CV. The French automaker is gearing up for an exciting project as it prepares to launch a sub-£15,000 EV.

Key Takeaways

  • Citroën plans to offer an affordable electric car under £15,000
  • The EU has approved a new ‘subcategory’ for small cars under 4.2 metres long
  • This EV will fill the gap left by discontinued models like the C1 hatchback

According to Pierre Leclercq, Citroën’s head of design, this project is an essential step in making electric mobility more accessible for everyday drivers. “Our goal is to bring affordable and practical vehicles that fit seamlessly into urban lifestyles,” he said.

Citroën CEO Xavier Chardon echoed the sentiment during a recent interview with Auto Express. He highlighted how Citroën’s DNA aligns perfectly with this new subcategory, as seen in models like the C1 hatchback which was both compact and versatile enough for daily use. “We’re looking to recreate that success story but with an electric twist,” Chardon explained.

The European Union’s decision to create a ‘subcategory’ of small EVs under 4.2 metres long has given Citroën the green light to proceed with their proposal. This new classification aims to encourage more affordable, eco-friendly options in Europe’s car market. “We’re ready to shoot,” Leclercq added enthusiastically.

Frequently Asked Questions

How much will the Citroën EV cost?

The proposed electric vehicle is expected to retail for less than £15,000 before any government rebates.

What’s the timeline for this new car?

Citroën hasn’t provided a specific release date yet but they’re working on advanced design concepts through to 2032. We can expect more details as development progresses.

In an era where electric vehicles are becoming increasingly popular, Citroën’s initiative could be the breath of fresh air that many urban dwellers have been waiting for. With its promise of affordability and practicality, this new EV might just become a household name in no time.

Emma Wilson
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