The Lepas automotive brand, a premium sub-division of the Chery Group, plans its official launch in Malaysia by early next year. The company’s first vehicle products will be available within the first half of 2026.
Key Takeaways
- The Lepas brand aims to sell in 45 countries by 2027, with an initial focus on South Africa and Malaysia.
- Lepas will debut the L8 SUV, a PHEV model boasting a total range of up to 1,300 km.
- The brand’s position is between Chery’s main offerings and luxury-focused Omoda/Jaecoo marques, targeting established professionals seeking premium technology and design.
Chery Group already has four brands in Malaysia: Jetour, OMODA, Chery, and iCaur. Lepas will be the fifth brand to join by Christmas 2026. The company’s strategy involves a multi-brand approach within its portfolio.
The L8 SUV is set as the flagship model for Lepas in Malaysia with a plug-in hybrid system that offers an impressive range of up to 1,300 km on a single charge and fuel refill combined. This places it ahead of competitors like BYD’s Tang PHEV which has a total range of around 950 km.
With the L8 SUV featuring advanced tech, bold design inspired by leopards, and premium interiors, Lepas aims to capture market share from established luxury brands such as Mercedes-Benz GLC or BMW X3. The brand’s positioning is aimed at consumers looking for a balance between affordability and high-end features.
Sample vehicles are currently undergoing testing in Malaysia with the Road Transport Department (JPJ). This ensures compliance before official sales begin next year. Lepas plans to roll out its global export strategy, focusing on key markets like South Africa where it will launch early 2026 alongside petrol and PHEV options.
Frequently Asked Questions
When is the Lepas brand launching in Malaysia?
The Lepas automotive brand plans to launch in Malaysia by Q1 2026, with vehicle sales starting soon after.
What are some of the key features of the L8 SUV?
The L8 SUV offers a plug-in hybrid system that provides an impressive total range of up to 1,300 km. It also includes advanced tech and premium interiors.
In summary, Lepas aims to differentiate itself through its unique brand positioning within the Chery Group’s portfolio by offering luxury features at a more accessible price point compared to traditional high-end brands.
