Empty showrooms, delayed deposits, and operational suspensions are hitting Porsche and Volkswagen dealerships across central and southwestern parts of China. The Beijing Shijingshan Porsche Center is expected to close soon due to these issues.
Key Takeaways
- Porsche deliveries in China fell 26% year-over-year, dropping from a peak of 95,000 vehicles in 2021 to just under 32,200 units by Q3 2025.
- The affected dealerships are owned and operated by Dong’an Holdings, which has put all employees on leave while addressing customer deposits.
- Porsche China issued a public apology for the situation and is cooperating with police to protect consumer rights.
Local media reports show that some Porsche centers in Zhengzhou and Guiyang are now empty. Vehicles were removed overnight, leaving behind bare showroom floors where once gleaming cars stood proud. Customers who made deposits on vehicles or prepaid maintenance packages found their funds unresolved when they tried to pick up their cars.
Porsche China CEO Pan Liqi admitted that the company needs to adjust its dealer network in response to market conditions. The company’s operating profit for the first three quarters of 2025 dropped by 99% year-over-year to just 40 million euros, with a significant portion coming from difficulties in the Chinese luxury car market.
Local authorities have set up working groups to hear consumer complaints and help facilitate consultations between dealerships and affected customers. Families who planned their budgets around buying or maintaining a Porsche now face uncertainty as they wait for updates on when operations will resume, if at all.
Frequently Asked Questions
What’s happening with the dealerships?
The affected Porsche and Volkswagen dealerships in Zhengzhou and Guiyang are experiencing operational issues. This includes empty showrooms, unresolved customer deposits, and employees being placed on leave.
Will operations resume soon?
No confirmed timetable has been provided for when the affected dealerships will reopen or how they’ll address outstanding customer concerns like delayed deposits. Local authorities are working to resolve these issues but haven’t given a specific timeline yet.
The challenges faced by Porsche and Volkswagen in China highlight broader struggles within the luxury car market, with sales dropping significantly since 2021’s peak figures.
