Tag: Brand Heritage

MINI’s Circular OLED UI: A Homage to Simplicity and Heritage
EV & Electric Cars, News

MINI’s Circular OLED UI: A Homage to Simplicity and Heritage

The MINI brand, renowned for its iconic circular gauges in the original model, has now embraced modern technology with a new circular OLED display. This innovative design not only pays homage to the classic MINI but also sets a new standard for user interface (UI) in compact cars.Key TakeawaysThe circular OLED UI is the most ambitious nod to MINI's heritage, featuring simplicity and usability.Designworks faced challenges balancing emotional appeal with practicality during development.The final design closely resembles the original MINI’s gauges while integrating advanced technology.In the early stages of developing the UI for the circular OLED display, Matthew Potter from Designworks described an initial phase where the team experimented extensively with three-dimensional shapes and ribbon...