Ford Boss Warns of Life-or-Death Struggle Against Chinese Rivals in Europe
Ford CEO Jim Farley has warned that Western carmakers are fighting for survival against fierce competition from their Chinese rivals, especially in the electric vehicle (EV) sector. The US automaker announced a partnership with French firm Renault to develop two smaller EV models and potentially produce vans together.Key TakeawaysFord CEO Jim Farley says Western carmakers are “in a fight for our lives” against Chinese competition in Europe.The US automaker is teaming up with Renault to develop two smaller electric vehicles and explore van production together.This partnership comes as European manufacturers face intense pressure from fast-growing Chinese EV makers like BYD and Chery, who offer well-reviewed cars at lower costs.Farley's comments come on the heels of Ford announcing 4,000 job...