Honda Prelude’s $25,000 Markup Still Over MSRP at Pohanka Honda of Fredericksburg
Honda enthusiasts are frustrated as a dealer in Virginia lists the new Prelude with a hefty markup that still leaves it priced over its manufacturer suggested retail price (MSRP).Key TakeawaysPohanka Honda of Fredericksburg has cut $10,000 off an initial $68,850 markup but still lists the Prelude over MSRP.The car's current price is $58,850, which many consumers and social media users find unreasonable given its specs and competitive offerings.Despite backlash from Honda fans, Pohanka Honda continues to market a significant adjustment that doesn't align with consumer expectations for fair pricing.Pohanka Honda of Fredericksburg initially listed the 2026 Honda Prelude at an eye-watering $68,850. This price was met with widespread criticism from car enthusiasts and social media users who fel...









