Kawasaki Surpasses Harley-Davidson As Top U.S. Motorcycle Brand in 2025
In a surprising turn of events, Kawasaki has outpaced the iconic American brand Harley-Davidson to become America's top-selling motorcycle manufacturer for the year 2025.Key TakeawaysKawasaki sales grew by 14.2% in 2025, while Harley-Davidson saw a nearly 20% drop compared to the previous year.The motorcycle market overall is seeing fewer enthusiasts as younger generations don't prioritize bike ownership like their predecessors did.Kawasaki's diverse lineup includes popular models for both experienced and novice riders, with options ranging from dirt bikes to cruisers.Harley-Davidson has been struggling in recent years. The company sold 126,276 motorcycles in the U.S. back in 2021 but saw sales plummet by nearly 20% through the first nine months of 2025 compared to the same period in 2024....