Kia Unveils ‘Inspiration Connects Us All’ Campaign for FIFA World Cup 2026
Kia Corporation announced today the launch of its global brand campaign for the upcoming FIFA World Cup 2026, titled “La inspiración nos conecta a todos” (In English: Inspiration connects us all). The campaign aims to promote unity among people worldwide during this iconic sporting event.Key TakeawaysKia introduces its Official Match Ball Carrier program, featuring 104 children aged between 10 and 14 delivering match balls before games.The company will host the first-ever Kia OMBC™ Cup as part of its support for global youth football initiatives.Three teaser videos with Thierry Henry highlight the campaign's message emphasizing unity through inspiration.Kia’s senior vice president and director of Global Brand Division, Chang Sung Ryu, said that the World Cup is more than a sports event; it...