Li Auto’s i8 Product Lead to Depart Over Underwhelming Sales
Li Auto, a leading electric vehicle (EV) manufacturer in China, is set to lose Zhang Xiao, the president of its second product line. The departure comes amid underperformance by the Li i8, an all-electric SUV that has failed to meet internal sales targets since launching last year.Key TakeawaysZhang Xiao's exit is linked to poor performance of the Li i8 electric SUV.The company delayed the Li i8 launch by one year but still fell short on sales expectations.In November, the Li i8 delivered 6,719 units, totaling 20,396 since its August relaunch.Li Auto established a product line department in April 2024 to better manage vehicles based on price ranges. Zhang Xiao oversaw models priced between RMB 300,000 and RMB 400,000, including the Li i8, which was launched as its second battery electric v...




