Li Auto established a product line department in April 2024 to better manage vehicles based on price ranges. Zhang Xiao oversaw models priced between RMB 300,000 and RMB 400,000, including the Li i8, which was launched as its second battery electric vehicle (BEV) model.

Despite efforts to refine styling and product design from mid-2023 through early 2024, the Li i8’s market performance has disappointed. After an initial poor reception, the company relaunched it on August 5 with a reduced configuration range and lower price point.

The Li Auto L7 and L8 are also part of Zhang Xiao’s portfolio but have not faced the same challenges as the Li i8. The Li Mega MPV and Li L9 large SUV in the first product line, managed by Tang Jing, remain among the company’s best-selling models with prices above RMB 400,000.

Li Auto’s third product line includes vehicles priced below RMB 300,000. These are overseen by Li Xinyang and include the Li L6 and i6. The lower-priced segment has seen more stable sales compared to Zhang Xiao’s second-line models.

With Zhang Xiao’s departure and the ongoing challenges faced by the Li i8, Li Auto will need to reassess its strategy for this model moving forward as it seeks to maintain growth in a competitive market environment.

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In July 2015, Li Auto started with a dream. By October 2018, they launched the Li One, which was just the beginning of what would become an incredible journey for this brand. Fast forward to today, and it’s clear that Li Auto has made waves in China’s electric vehicle market.

But here’s where things get interesting: despite hitting such a big milestone, sales have slowed down recently. In November 2025 alone, deliveries were down by over 31 percent compared to the same month last year. That’s not great news for any company trying to grow and stay competitive.

Li Auto isn’t just sticking with EREVs though; they’ve also made a big push into battery electric vehicles (BEVs) in recent years. In March of this year, Li Mega MPV became their first pure BEV model, followed by the Li i8 and Li i6 later that same year.

So what does all this mean for Li Auto’s future? Well, they’re hoping to ramp up production on one of their latest models, the Li i6. By early next year, they want it rolling off the assembly line at a rate of 20,000 units per month.

No matter what challenges Li Auto faces now, reaching the milestone of delivering one and a half million vehicles is a huge accomplishment. It’s clear they’ve made their mark on China’s automotive industry with innovative technology and reliable cars that people love driving around town or taking on long road trips.

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Li Auto’s Livis smart glasses are designed to serve as an entry point into the company’s AI ecosystem. The device offers standard features like photo and video capture, voice interaction, and integration with Li Auto vehicles for controlling functions such as opening windows or adjusting air conditioning.

The Livis glasses come equipped with Zeiss lenses and a Sony IMX681 image sensor that allows users to take 12-megapixel photos and record videos up to 4K resolution. The device boasts an impressive battery life of 18.8 hours, supported by wireless charging.

Chinese customers who place orders before December 31 can receive a government subsidy of 15 percent, reducing the price to RMB 1,699. Li Auto’s founder and CEO Li Xiang sees Livis as one of the company’s best AI accessories.

The smart glasses will be sold overseas through Zeiss distribution channels in Germany, aiming to expand Li Auto’s reach beyond China.

Livis smart glasses represent Li Auto’s strategy to leverage AI beyond its vehicles. The launch of Livis marks a significant step towards making advanced technology more accessible.

The post Li Auto Launches Livis Smart Glasses for RMB 1,999 appeared first on Auto Global News – Global Car News & Reviews.

The Li Auto i6 comes in two variants: rear-wheel-drive and all-wheel-drive, catering to different consumer preferences. The all-wheel-drive model we tested is priced at 269,800 yuan (≈37,960 USD), providing a full suite of features including advanced driver assistance systems.

The exterior design of the i6 is striking, with its fastback roofline that slopes sharply from B-pillar to rear hatch. This sleek look not only sets it apart but also contributes to its aerodynamic efficiency, which is crucial for maximizing range and performance.

Inside, the Li Auto i6 offers a spacious cabin designed for family use, featuring two rows of seating with five seats in total. The interior includes advanced technology such as large touchscreens and smart connectivity features that enhance both convenience and entertainment options for passengers.

The i6 is also notable for its impressive dimensions: 4,950 mm long, 1,935 mm wide, and approximately 1,655-1,670 mm tall with a wheelbase of 3,000 mm. This gives it ample space inside without compromising on exterior aesthetics or practicality.

The Li Auto i6 represents a significant step forward for the brand in terms of design and technology. It offers families looking for an electric SUV a compelling choice that combines affordability, practicality, and advanced features.

The post Li Auto i6: A Sleek New EV for the Family appeared first on Auto Global News – Global Car News & Reviews.

Li Auto delivered only 93,211 vehicles during the third quarter, representing a 39% decline compared to the same period last year. This sharp decrease is part of an ongoing trend that has seen sales weaken throughout this year. The company’s guidance for Q4 anticipates deliveries between 100,000 and 110,000 units, still down by about 35% from a year ago.

The recall of the Li Mega MPV model is another factor contributing to Li Auto’s financial woes. The company has been facing challenges in maintaining its market position as it tries to address issues with this popular vehicle while also managing reduced sales volumes across other models. This situation highlights the importance of product reliability and customer trust for automotive companies.

Revenue figures for Q3 showed a significant decline, with Li Auto’s revenue dropping by 36.2% year-on-year to RMB 27.4 billion. The company expects this downward trend to continue in the fourth quarter, projecting revenues between RMB 26.5 billion and RMB 29.2 billion—a range that represents a decline of 40.1% to 34.2% compared to Q4 last year.

For families considering Li Auto vehicles, these financial reports highlight the importance of staying informed about product recalls and market trends before making major purchases. The company’s struggles also serve as a reminder that even well-established brands can face significant challenges in today’s competitive automotive landscape.

Li Auto’s management team will need to address both immediate financial pressures and long-term strategic issues to regain its footing. This includes improving product quality, enhancing customer service, and developing innovative solutions to attract new buyers while retaining existing customers. As the company navigates these challenges, it remains crucial for Li Auto to focus on delivering reliable vehicles that meet consumer needs.

The post Li Auto Reports First Quarterly Loss in Three Years Amid Delivery Slump and Mega Recall appeared first on Auto Global News – Global Car News & Reviews.