Kia’s success story in 2025 was led by strong performance from its Sportage, K4 sedan, Telluride SUV, and the minivan Carnival. The Carnival’s year-over-year sales growth of 44% is particularly impressive. But behind these headline numbers lies a concerning trend for Kia’s EV lineup.

December saw some eye-catching drops in electric vehicle deliveries. While the Niro’s December sales surged by over 75%, the EV6 and EV9 both fell off sharply, with declines of nearly two-thirds compared to the previous year. It raises questions about whether buyers are warming up less to these models.

The Soul hatchback also struggled last month, dropping a significant 32% in December sales. This follows similar trends seen across other small car segments as consumers increasingly opt for larger SUVs and crossovers instead of compact cars.

It’s not all doom and gloom though; Kia’s overall growth is still strong thanks to its traditional lineup. However, the sharp drop-off in EV deliveries suggests a growing disconnect between what customers want now versus where Kia wants to take the brand long-term.

In summary, while Kia enjoyed an all-time high year in 2025 with strong sales across many of its models, it’s facing a significant challenge in getting American buyers to embrace its electric vehicles. As competition heats up and customer tastes evolve, Kia will need to adapt quickly.

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The numbers tell a story of success and struggle for GM. Total sales rose by over half a million vehicles from the previous year, but that didn’t stop Q4 from seeing a 6.9% dip in sales volume across all brands. Buick had it tough with a 10.5% drop in its last quarter.

Chevrolet’s numbers were mixed; while some models like Equinox and Traverse saw huge gains, others such as the Corvette suffered significant losses. The Silverado 1500 managed only modest growth of just over one percent for the year.

Over at Cadillac, sales of high-end vehicles declined sharply, especially with the CT4-V Blackwing seeing a major hit in Q4. Despite this downturn, Cadillac’s larger sedan, the CT5, saw an 11.4% increase last year thanks to its growing popularity among luxury car buyers.

The story isn’t all bad for GM’s electric vehicles either. While many EV models experienced significant decreases during Q4, some gas-powered cars managed to hold their ground or even improve on the previous year’s sales figures. The company will need to find a way to balance its traditional lineup with its growing push into electrification.

The ups and downs of GM’s sales numbers highlight both the challenges facing traditional automakers as they transition to electric vehicles, and their ongoing success selling conventional cars. As we move into a new year, it will be interesting to see how these trends continue.

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BYD sold 414,784 passenger vehicles globally in December alone but saw an overall decrease of 18.6% from the previous year and 12.7% month over month. This marks four consecutive months of decline for BYD’s sales.

In contrast to the struggles seen with BEVs and PHEVs, overseas sales showed a significant boost in December, jumping by 133% compared to last year’s figures at an all-time high of 133,172 units. However, domestic sales have been hit hard, especially since BYD stopped producing internal combustion engine (ICE) vehicles back in April 2022.

BYD’s performance during December highlights a growing trend within China’s automotive market where the demand for PHEVs has slowed dramatically over recent months. The company sold just under half a million BEVs last year, up by almost three-quarters from 2024 figures. However, it also saw more than two-and-a-quarter-million units of its plug-in hybrid vehicles (PHEV) slide into the negative territory.

BYD’s initial ambitious target for 2025 was set at five million units but later revised to a more realistic four-point-six million mark. The company managed to hit this goal, yet it faces tough competition in both domestic and international markets as rivals like Geely Auto Group continue their aggressive growth strategies.

Barring any significant shifts or policy changes from regulators, BYD will likely face more challenges as it navigates through 2026. The company’s success depends heavily on its ability to innovate and diversify its product lineup while maintaining strong overseas market penetration.

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Despite an 18.64 percent drop year-over-year, BYD’s Qin family maintained its position as the best-selling lineup with 70,824 units sold in November. The decline is noteworthy but doesn’t overshadow the model’s continued popularity among car enthusiasts.

The Seal series had a strong showing, selling 60,962 units and marking an impressive 7.76 percent increase year-on-year. This surge has pushed it firmly into second place as BYD’s top-selling lineup.

BYD’s Song family saw its sales drop by over half compared to November last year but still managed a nine-point-four-three percent rise from October, showing resilience in the face of tough competition and changing market dynamics.

The Sealion family continued its upward trajectory with an impressive 276.20% increase year-on-year, while the BYD Han saw growth despite being one of the company’s older models. The Yuan lineup experienced a slight decline but remains competitive in the marketplace.

BYD’s November sales report paints an interesting picture of both challenges and opportunities as it continues to innovate in the new energy vehicle market. Stay tuned as we follow BYD’s journey into 2026!

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November saw NIO’s total deliveries reach 36,275 units, marking the second-highest monthly figure since the company began tracking these metrics. The growth was primarily attributed to robust demand for both premium and family-oriented electric vehicles.

The breakdown of sales revealed that the flagship brand NIO contributed significantly with 18,393 deliveries. ONVO, known for its family-friendly models, followed closely behind with 11,794 units sold. The high-end small car segment, represented by firefly, added another 6,088 vehicles to the tally.

NIO’s cumulative sales now stand at nearly 950,000 units, positioning the company very close to achieving its milestone of one million vehicle deliveries. With this trajectory, NIO is expected to reach this significant achievement in early 2026, likely surpassing it if December continues on a strong note.

Interestingly, while NIO and XPENG have shown similar growth patterns historically, recent months have seen their sales figures converge again after a period of divergence. Both companies continue to demonstrate steady progress in the competitive electric vehicle market.

The strong performance in November highlights NIO’s growing market presence and customer acceptance across its diverse range of electric vehicles. As the company approaches its millionth delivery milestone, it continues to solidify its position as a leading player in the global EV market.

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Year-to-date (YTD) figures show that 75 million vehicles have been sold as of October, representing a 5% increase from the corresponding period in 2024. Key markets such as the US, Western Europe, and China saw varied outcomes: the US experienced a notable decline attributed to the termination of EV tax credits, while sales in Western Europe showed improvement thanks to new electrification incentives. In contrast, China reported record results for October due to consumers purchasing vehicles ahead of anticipated decreases in NEV tax discounts.

In North America, US light vehicle sales dropped by 4.7% YoY in October to 1.27 million units despite having the same number of selling days as the previous year. The daily selling rate fell to 47,200 units/day from September’s 52,100 units/day, and the annualized selling rate slowed down to 15.3 million units/year compared with 16.4 million in September. Efforts by Original Equipment Manufacturers (OEMs) to bolster demand through incentives were not as effective as hoped due to the removal of EV tax credits.

Average transaction prices increased to US$46,412, marking a US$485 increase month-over-month and a 3.0% rise year-over-year. Meanwhile, the average incentive was recorded at US$2,835, down by US$378 from September’s figure.

Canada reported an estimated 157k units in light vehicle sales for October, showcasing a 7.7% YoY growth. This robust performance led to the highest selling rate since March, reaching 1.95 million units/year compared with September’s 1.81 million units/year.

Finally, Mexico saw its sales increase by 7.4%, totaling 138k units sold in October and achieving a selling rate of 1.63 million units/year, up from the previous month’s 1.59 million units/year.

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