Nissan Australia Eyes Chinese Models to Boost Sales and Market Share
Nissan Australia is set to introduce a range of new models sourced from China, including the Frontier Pro plug-in hybrid ute, as part of its strategy to revitalize sales. The move comes after Nissan Oceania boss Andrew Humberstone acknowledged that sticking with traditional Japanese-made vehicles has not been effective in recent years.Key TakeawaysNissan Australia plans to import Chinese-built models like the Frontier Pro PHEV ute.The company aims to diversify its product range and source from China to boost sales.Humberstone emphasized that continuing with current strategies won't yield better results.Andrew Humberstone, Nissan Oceania's head, stated at the Navara preview event that the company needs a new approach. He said, “If we do the same thing, we get the same results. We need to do...