The AVATR brand’s luxury SUV, the AVATR 07, made a notable appearance at the expo. This model was designed by Changan’s European design team and represents the brand’s concept of “Emotive Luxury.” The unveiling of this vehicle underscores Changan’s ambition to cater to premium segments in Thailand.

Changan also showcased the DEEPAL S05, which is manufactured locally in Thailand. Launched earlier this year, the S05 highlights Changan’s commitment to localization and its “In Thailand, For Thailand” strategy. The company has already established a manufacturing base with an overseas NEV plant in Rayong, Thailand.

During the expo, Changan announced plans for seven new model launches over the next three years. These models will further solidify Changan’s market position and cater to diverse consumer needs within the Thai automotive landscape. The company’s strategy is centered on achieving high local content levels and fostering strong ties with the local workforce.

Changan’s service skills competition in Bangkok earlier this year reinforced its global after-sales standards, ensuring a robust customer support network for its growing fleet of vehicles. This initiative demonstrates Changan’s dedication to maintaining quality and reliability across all aspects of vehicle ownership.

Changan’s strategic approach to electrification and localization is evident through the seven model launches planned for Thailand. The company’s commitment to these initiatives positions it well within the competitive Southeast Asian market.

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