Maextro, a luxury car brand backed by tech giant Huawei, is gearing up for an ambitious expansion into China’s premium automotive market. The company plans to launch several new models next year, including both SUVs and MPVs, each available in standard and long-wheelbase versions.
The upcoming Maextro SUV will target the premium segment but sit below the existing S800 sedan in terms of positioning. This move aims to cater to a broader range of luxury car buyers who are looking for something more versatile than a traditional sedan.
For families seeking comfort and space, Maextro is introducing an MPV model designed specifically with family use in mind. Meanwhile, the long-wheelbase version of this MPV will focus on commercial applications, offering businesses and organizations a luxury option for their transportation needs.
The new models are part of Maextro’s strategy to establish itself as a leading brand within Huawei’s HIMA (Harmony Intelligent Mobility Alliance) umbrella. This includes competing alongside other high-end brands like Stelato, Aito, Luxeed, and Shangjie, each with their own unique market focus.
Maextro’s current flagship model, the S800 sedan, has already made a strong impression in the luxury car segment since its launch earlier this year. With prices ranging from RMB 708,000 to RMB 1,018,000, it stands out as one of the most expensive domestic Chinese vehicles on the market.
With these new models and higher-spec options for existing ones, Maextro aims to solidify its presence in China’s luxury car market. The brand’s innovative approach and strong backing from Huawei are expected to attract both individual buyers and commercial clients looking for high-end automotive solutions.
