Tag: Huawei

Dongfeng and Huawei’s Yijing Brand to Launch SUV in Q3 2026
EV & Electric Cars, Industry & Business, News

Dongfeng and Huawei’s Yijing Brand to Launch SUV in Q3 2026

Dongfeng Motor and tech giant Huawei are set to shake up the electric vehicle market with their new brand, Yijing. The joint venture will unveil its first model at the Beijing auto show next April before launching an SUV offering both BEV and EREV options in Q3 of next year.Key TakeawaysThe Yijing brand, a collaboration between Dongfeng Motor and Huawei, will launch its first model at the Beijing auto show in April 2026.The inaugural SUV will be available with both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) options when it goes on sale later that year.Yijing plans to roll out one new model annually, aiming for a strong presence in the premium EV market.The Yijing brand is gearing up for its big debut next April at China's largest auto show. The SUV will be un...
Huawei’s International Infotainment System for Aito M9 Debuts with Global Features
EV & Electric Cars, News

Huawei’s International Infotainment System for Aito M9 Debuts with Global Features

Spied images of the international infotainment system for the upcoming Aito M9 have surfaced, showcasing Huawei’s efforts to adapt its digital platform for overseas markets. The system integrates global maps and apps alongside the advanced driving assistance suite (ADS).Key TakeawaysNavigational systems use international map services with English-language labeling.Huawei ADS interface is adjusted for North American and European road conditions.The Aito M9 offers both pure electric (EV) and range-extended electric (EREV) variants.These images reveal a navigation system that swaps out Chinese map services with international providers, ensuring compatibility across different regulatory landscapes. The layout of the ADS interface has been modified to suit driving conditions abroad while mainta...
Maextro to Expand Luxury Line with New SUV and MPV Models in 2026
Industry & Business, News

Maextro to Expand Luxury Line with New SUV and MPV Models in 2026

Maextro, a luxury car brand backed by tech giant Huawei, is gearing up for an ambitious expansion into China's premium automotive market. The company plans to launch several new models next year, including both SUVs and MPVs, each available in standard and long-wheelbase versions.The upcoming Maextro SUV will target the premium segment but sit below the existing S800 sedan in terms of positioning. This move aims to cater to a broader range of luxury car buyers who are looking for something more versatile than a traditional sedan.For families seeking comfort and space, Maextro is introducing an MPV model designed specifically with family use in mind. Meanwhile, the long-wheelbase version of this MPV will focus on commercial applications, offering businesses and organizations a luxury option...
BYD’s Zhao Changjiang Joins Huawei and Chery’s Luxeed as Marketing Chief
EV & Electric Cars, News

BYD’s Zhao Changjiang Joins Huawei and Chery’s Luxeed as Marketing Chief

Zhao Changjiang, former head of sales for BYD's premium Denza brand, has joined Luxeed, a new automotive venture backed by tech giant Huawei and automaker Chery. The announcement comes after Zhao left his position at Denza in October 2025 following a 16-year career with the company.Zhao’s appointment as marketing general manager at Luxeed marks a significant shift for both him and the new brand, which aims to leverage Huawei's technological expertise and Chery's manufacturing capabilities. Local media outlet Jiemian reported on the move based on three unnamed sources, while Zhao confirmed he was still on a break without denying the report.At Denza, Zhao played a crucial role in launching several models including the D9 MPV, which remains the brand’s primary sales model since its launch in ...
Huawei-backed Aito Launches M6 SUV in Q2 2026
EV & Electric Cars, News, SUV & Crossovers

Huawei-backed Aito Launches M6 SUV in Q2 2026

Huawei's automotive arm, Aito, is gearing up to introduce its latest offering, the M6 SUV, in the second quarter of next year. This new addition to the lineup aims to target the RMB 250,000 ($35,180) segment of China's family SUV market, positioning itself between the existing M5 and M7 models. Aito has been steadily expanding its presence in the electric vehicle (EV) sector with a range of products that cater to different consumer needs.The introduction of the M6 comes at an interesting time for Aito as it plans updates for several current models. For instance, the M9 SUV will receive both a face-lift and a longer-wheelbase variant known as the M9L next year. These strategic moves are designed to strengthen Aito's position in various price brackets within China’s burgeoning EV market.Acco...