Nissan Australia is set to introduce a range of new models sourced from China, including the Frontier Pro plug-in hybrid ute, as part of its strategy to revitalize sales. The move comes after Nissan Oceania boss Andrew Humberstone acknowledged that sticking with traditional Japanese-made vehicles has not been effective in recent years.
Key Takeaways
- Nissan Australia plans to import Chinese-built models like the Frontier Pro PHEV ute.
- The company aims to diversify its product range and source from China to boost sales.
- Humberstone emphasized that continuing with current strategies won’t yield better results.
Andrew Humberstone, Nissan Oceania’s head, stated at the Navara preview event that the company needs a new approach. He said, “If we do the same thing, we get the same results. We need to do things differently.” This shift in strategy includes sourcing vehicles from China, which is seen as a significant departure from Nissan’s traditional reliance on Japanese-made models.
The introduction of the Frontier Pro PHEV ute, co-developed with Dongfeng and built in China, marks a new chapter for Nissan Australia. The model aims to compete directly with the BYD Shark 6, which has been gaining traction in the Australian market. Dealers have already been informed about this upcoming addition.
While the Navara D27 is a reworked version of Mitsubishi’s Triton and represents a modest step towards regaining lost ground, it underscores Nissan’s need for more substantial changes to its product lineup. The move towards Chinese-sourced models like the Frontier Pro PHEV reflects this necessity.
Frequently Asked Questions
When will the Nissan Frontier Pro PHEV be available in Australia?
The exact release date for the Nissan Frontier Pro PHEV has not been announced, but it is expected to arrive soon after being confirmed as a key model for boosting Nissan’s market presence.
What other Chinese-made models might Nissan introduce in Australia?
Nissan has not disclosed specific details about additional models sourced from China. However, the company’s strategy indicates that more Chinese-built vehicles could be introduced to diversify its product range and enhance sales.
The shift towards sourcing from China is a bold move for Nissan Australia, aiming to rejuvenate its market position through innovative model introductions like the Frontier Pro PHEV. This approach signals a strategic pivot in the company’s long-term strategy.
