Audi’s Chinese sub-brand is gearing up to make waves in the electric vehicle market with its second model, an SUV that promises a range of over 700 kilometers and advanced charging capabilities. The concept was first unveiled at Auto Guangzhou in November 2025, showcasing Audi’s commitment to developing vehicles tailored for local preferences.
With the Chinese automotive landscape becoming increasingly competitive, Audi has been working closely with its joint venture partner, SAIC Motor, to create electric models that resonate deeply with the Chinese market. The new sub-brand’s approach is not just technical but also stylistic; while traditional Audi vehicles feature the iconic four rings logo, this line opts for a simplified ‘AUDI’ badge.
The first model from this partnership, the E5 Sportback, has already seen significant success since its launch in August. The electric hatchback sedan received over 10,000 pre-orders within half an hour of going on sale, setting high expectations for the upcoming SUV.
The AUDI E SUV concept is a sleek and modern vehicle with dimensions that place it firmly in the luxury class. Measuring 5.06 meters long, 2.04 meters wide, and 1.79 meters tall, this full-size SUV offers ample space for both passengers and cargo. It features an all-electric powertrain with a 500 kW system output that propels it from 0 to 100 km/h in approximately five seconds.
The heart of the E SUV lies beneath its futuristic bodywork: an advanced battery pack with a capacity of 109 kWh. According to the Chinese CLTC standard, this battery is expected to provide over 700 kilometers of range on a single charge. Additionally, the vehicle’s 800-volt architecture supports rapid charging, allowing for up to 320 kilometers of range in just ten minutes at DC fast chargers.
One of the standout features of the AUDI E SUV is its suite of driver assistance systems tailored specifically for Chinese drivers. Audi has developed an innovative package known as the AUDI 360 Driving Assist System, designed to enhance safety and provide a more relaxed driving experience in line with local market needs.
This development marks another significant step forward in Audi’s strategic expansion into the Chinese EV market. By focusing on bespoke design and advanced technology, the German automaker aims to reclaim lost ground against formidable domestic competitors. The upcoming launch of the E SUV is anticipated to further solidify Audi’s position as a leading brand for luxury electric vehicles in China.
As automotive giants continue to adapt their strategies to meet the demands of rapidly evolving markets, Audi’s approach with its Chinese sub-brand serves as an exemplary model for future global EV initiatives. With a strong foundation already laid by the E5 Sportback, the AUDI E SUV is poised to be another success story in this competitive landscape.
