Chinese automaker Avatr, through its Brazilian partner Caoa Changan, is launching the Avatr 11 electric SUV in Brazil. The vehicle offers a luxury customization experience akin to that of high-end brands like Porsche, marking a new approach for Chinese carmakers in the South American market.
Key Takeaways
- The Avatr 11 is available with 42 possible customizations, similar to luxury European automakers.
- Priced at an estimated R$650,000, the SUV features two electric motors producing a combined 585 horsepower and can accelerate from 0-100 km/h in just 3.9 seconds.
- Pre-orders are open with a deposit of R$9,999 through Webmotors, offering customers early access to vehicle customization services.
The Avatr 11 is the first model from Caoa Changan that will be sold in Brazil as a bespoke order. Customers can choose between six exterior colors and various interior options such as leather upholstery and microfiber imitation suede for the roof lining and columns, all curated to provide an exclusive luxury experience.
Avatr’s approach includes personalization beyond just color choices; customers can also select wheel designs and configure their vehicle with the assistance of a dedicated consultant. This level of customization is unprecedented among Chinese car manufacturers in Brazil and aims to compete directly with European luxury brands.
The Avatr 11 features advanced technology from Huawei, including HarmonyOS operating system, individual screens for each occupant, and laser radars. The SUV also boasts a futuristic design and a luxurious interior that can accommodate either two or three rear seats, complete with massage functions on the seats.
Frequently Asked Questions
What is the estimated price of the Avatr 11?
The base model of the Avatr 11 electric SUV in Brazil is priced at an estimated R$650,000.
How do customers place a pre-order for the Avatr 11?
Clients can reserve their Avatr 11 by paying a deposit of R$9,999 through Webmotors. This reservation guarantees early access to customization options and priority delivery.
The launch of the Avatr 11 represents a significant shift in how Chinese automakers are positioning themselves in Brazil’s luxury car market. With its high level of personalization and advanced technology, Caoa Changan aims to set a new standard for premium electric vehicles in South America.
