The AVATR brand’s luxury SUV, the AVATR 07, made a notable appearance at the expo. This model was designed by Changan’s European design team and represents the brand’s concept of “Emotive Luxury.” The unveiling of this vehicle underscores Changan’s ambition to cater to premium segments in Thailand.

Changan also showcased the DEEPAL S05, which is manufactured locally in Thailand. Launched earlier this year, the S05 highlights Changan’s commitment to localization and its “In Thailand, For Thailand” strategy. The company has already established a manufacturing base with an overseas NEV plant in Rayong, Thailand.

During the expo, Changan announced plans for seven new model launches over the next three years. These models will further solidify Changan’s market position and cater to diverse consumer needs within the Thai automotive landscape. The company’s strategy is centered on achieving high local content levels and fostering strong ties with the local workforce.

Changan’s service skills competition in Bangkok earlier this year reinforced its global after-sales standards, ensuring a robust customer support network for its growing fleet of vehicles. This initiative demonstrates Changan’s dedication to maintaining quality and reliability across all aspects of vehicle ownership.

Changan’s strategic approach to electrification and localization is evident through the seven model launches planned for Thailand. The company’s commitment to these initiatives positions it well within the competitive Southeast Asian market.

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The change of ownership was initially reported by The Economic Observer and has since been confirmed by Deepal. By the end of October, new logos were already installed at the facility, although production hasn’t started yet. This shift is part of Changan’s growth strategy, with a goal to produce three million vehicles in 2025 compared to just over two million last year.

Beijing Hyundai, a joint venture between Hyundai and BAIC, opened this plant in Chongqing back in 2017. However, due to lower-than-expected production needs, it ceased operations in December 2021. The factory’s closure was a significant blow given its initial investment of over one billion dollars with an annual capacity for up to 300,000 vehicles.

Hyundai’s plans in China were largely centered around combustion engines and traditional models before they fully embraced electric mobility. Their late entry into the growing EV market has put them at a disadvantage compared to local competitors like BYD and NIO who have been dominating the segment. As we reported, BYD is leading the charge in electric vehicle market growth, especially outside of China.

Changan isn’t the first Chinese manufacturer to take over a joint venture factory that was underutilized. In 2021, Li Auto also acquired another Beijing Hyundai facility and now Geely has followed suit with an SAIC-GM plant in Shenyang. These moves reflect ongoing shifts within China’s automotive industry as companies adapt to new market dynamics.

With the takeover of this factory, Changan aims to accelerate production for Deepal’s electric vehicles such as the S05 and S07 SUVs scheduled for release in Germany. The company is also making a push into international markets like the Netherlands where it has partnered with Emil Frey Group. Additionally, in China itself, the recently launched Deepal L06 sedan offers another entry point for consumers looking at mid-range electric options.

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Changan’s commitment to electric mobility is evident from its recent efforts to enhance its lineup with technologically advanced vehicles. This move aligns with the broader trend observed across the automotive industry where major manufacturers are shifting focus towards electrification. The E06’s development reflects a strategic decision by Changan to tap into an expanding market for high-range, eco-friendly SUVs. As we reported in our previous analysis on MOT cost caps, regulatory frameworks are increasingly favoring electric vehicles over traditional combustion engines.

The E06 is expected to come equipped with features that cater to the discerning tastes of today’s consumers. For instance, it may incorporate advanced battery technology and cutting-edge infotainment systems similar to what Audi offers in its e-tron model. Additionally, Changan has hinted at a comprehensive suite of safety features designed to rival those found in premium brands such as BMW and Mercedes-Benz. This competitive approach positions the E06 not just as an environmental choice but also as a vehicle that meets or exceeds customer expectations for comfort and convenience.

Changan’s decision to unveil the E06, which includes an electric SUV concept designed specifically for the Chinese market, highlights the company’s ambition to become a leading player in the global EV arena. As we have seen from our recent coverage on Consumer Reports naming the best large SUVs of 2025, there is a clear demand for high-quality, reliable vehicles that offer both performance and sustainability. The E06 aims to fill this gap by providing an attractive alternative to current market leaders like Tesla and Audi.

In conclusion, Changan’s E06 represents more than just the launch of another electric SUV; it signals a growing confidence in the brand’s ability to innovate and compete on a global stage. With its projected range and advanced features, the E06 is poised to challenge established automakers and set new benchmarks for eco-friendly transportation solutions. As Changan continues to refine its offerings, expect more updates and details leading up to the 2027 release.

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