Tag: Development Issues

Mazda CX-60’s Troubled Launch and Redemption
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Mazda CX-60’s Troubled Launch and Redemption

Mazda’s latest venture into the SUV arena with the CX-60 has been anything but smooth sailing. The Japanese automaker admits to rushing a model that was far from perfect, all in an effort to keep up during pandemic-induced production delays.The CX-60 hit European roads underdeveloped, plagued by suspension and transmission issues, forcing Mazda to issue two major updates post-launch. According to Alexander Fritsche, senior manager of product development and engineering at Mazda Europe, the company felt immense pressure to get the SUV into the market quickly.“We had some quick starts with this product that were not 100 percent,” Fritsche told Drive in Australia. “There were big learnings from this experience.” Indeed, the pandemic's stringent travel and testing restrictions limited Mazda’s ...