GWM’s December Sales Dip Despite Overseas Gains
Great Wall Motor (GWM) saw its domestic sales fall in December, marking the first decline since April. The company sold 124,020 vehicles last month, an 8.33% drop from a year ago and down nearly 7% compared to November.Key TakeawaysGWM's December sales dropped by 8.33% year-on-year but still hit new overseas highs.The Haval brand, GWM’s mainstay, saw a significant decline of 20.34%, its second consecutive monthly drop.<Despite the overall dip in domestic sales, GWM's international presence continues to grow steadily. The company has been expanding into markets like Europe and South America with models that cater specifically to local tastes and regulations. This strategy is reminiscent of how Japanese automakers like Toyota and Honda entered foreign markets decades ago by offering compa...
