Dongfeng Motor and tech giant Huawei are set to shake up the electric vehicle market with their new brand, Yijing. The joint venture will unveil its first model at the Beijing auto show next April before launching an SUV offering both BEV and EREV options in Q3 of next year.
Key Takeaways
- The Yijing brand, a collaboration between Dongfeng Motor and Huawei, will launch its first model at the Beijing auto show in April 2026.
- The inaugural SUV will be available with both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) options when it goes on sale later that year.
- Yijing plans to roll out one new model annually, aiming for a strong presence in the premium EV market.
The Yijing brand is gearing up for its big debut next April at China’s largest auto show. The SUV will be unveiled there before hitting dealerships with both BEV and EREV options later that year. This move signals Dongfeng Motor’s commitment to electrification, alongside Huawei’s expertise in tech.
Yijing’s business model is unique, adopting a channel similar to Qijing from GAC Group. They’re planning user centers and stores within large shopping malls, making it easier for customers to visit them as part of their daily routine.
The brand will also serve as delivery hubs, streamlining the buying process for those who prefer online purchases or want convenient pick-up options. This approach aligns with modern consumer behavior trends towards e-commerce and convenience.
Frequently Asked Questions
When will Yijing’s first model be available?
The inaugural SUV from the Yijing brand is set to launch in Q3 of 2026, following its debut at the Beijing auto show.
What kind of vehicle does Yijing plan to release?
Yijing will start with an SUV offering both battery electric (BEV) and extended-range electric (EREV) variants, catering to a wide range of consumer needs.
In the coming months, we can expect more details about the new Yijing model as it prepares for its launch. This collaboration between Dongfeng Motor and Huawei promises exciting innovations in both technology and vehicle design that could set trends in China’s EV market.
