Hyundai’s Record Sales Mask EV Struggles in Q4
Despite record-breaking sales numbers, Hyundai faced a major setback with its electric vehicle lineup during the last quarter of 2025. The brand saw overall growth but struggled to keep up with consumer preferences for non-electric vehicles.Key TakeawaysTotal sales rose by 8% year over year, reaching a record high in the US market.Ioniq EV models experienced significant declines of up to 62%, particularly in December and Q4.SUVs like Palisade and Tucson continued strong performance despite challenges faced by other segments.Hyundai's overall sales numbers for the year were impressive, but dig a bit deeper into their electric vehicle division, and you'll find that things aren't as rosy. Sales of Ioniq 5 dropped sharply in December with a 50% decrease compared to last year.The situation got ...