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GWM’s December Sales Dip Despite Overseas Gains

J.Carter — Fri, 02 Jan 2026 14:07:49 +0000

Great Wall Motor (GWM) saw its domestic sales fall in December, marking the first decline since April. The company sold 124,020 vehicles last month, an 8.33% drop from a year ago and down nearly 7% compared to November.

Key Takeaways

GWM’s December sales dropped by 8.33% year-on-year but still hit new overseas highs.
The Haval brand, GWM’s mainstay, saw a significant decline of 20.34%, its second consecutive monthly drop.

Despite the overall dip in domestic sales, GWM’s international presence continues to grow steadily. The company has been expanding into markets like Europe and South America with models that cater specifically to local tastes and regulations. This strategy is reminiscent of how Japanese automakers like Toyota and Honda entered foreign markets decades ago by offering compact cars adapted for each region.

One factor contributing to the decline in Haval’s sales could be stiff competition from newer entrants in China’s SUV market, such as Geely Auto and SAIC Motor. These companies have been rolling out models with advanced features like autonomous driving capabilities that appeal to younger buyers looking for cutting-edge technology at affordable prices.

It doesn’t look good for GWM’s Haval brand if this trend continues into the new year without significant changes or innovations in their product lineup. The company will need to rethink its strategy, perhaps by focusing more on electric vehicles and hybrid models which are gaining traction globally as regulations tighten around emissions standards.

Frequently Asked Questions

What caused GWM’s December sales dip?

The decline in domestic sales was primarily due to weaker performance from the Haval brand, which saw a 20.34% year-on-year drop.

How did GWM perform internationally?

GWM’s overseas sales reached an all-time high of 57,418 units in December, marking the fifth consecutive month of record-breaking performance abroad.

The numbers reveal a complex situation for GWM as it navigates both its domestic and international markets. While the company has made strides on the global stage, addressing challenges at home will be crucial to maintaining overall growth and profitability in 2026.

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Wey G9 Hi4 PHEV MPV Launches in Thailand for $73,000

J.Carter — Sat, 29 Nov 2025 20:06:58 +0000

Great Wall Motor’s premium brand Wey has unveiled the right-hand drive version of its Gaoshan MPV in Thailand, now known as the Wey G9 Hi4. This luxury plug-in hybrid vehicle is priced at a hefty 2.349 million Thai Baht (approximately $73,000 USD), marking Wey’s strategic move into Southeast Asia.

Key Takeaways

The Wey G9 Hi4 is priced at 2.349 million Thai Baht ($73,000).
It features a plug-in hybrid system with a 1.5T engine and dual electric motors.
The vehicle offers advanced features like LED headlights, HUD, and second-row zero-gravity seats.

The Wey G9 Hi4 is the latest in Great Wall Motor’s ambitious push into international markets, following the acquisition of GM’s plant in Rayong, Thailand. The car’s dimensions closely match those of its domestic counterpart, the Gaoshan 7, with a slight width increase to 1985mm compared to 1960mm.

Under the hood, the G9 Hi4 boasts a powerful PHEV system that combines a 1.5T engine with dual electric motors for a combined output of 442 horsepower and 642 N·m torque. This setup is complemented by a 44.28 kWh battery pack offering an impressive NEDC range of 170 km in pure-electric mode.

Inside, the Wey G9 Hi4 offers a suite of high-end features including a prominent 14.6-inch central control screen and a rear entertainment system with a 17.3-inch display for passengers in the back. The second-row seats are designed to provide ultimate comfort with zero-gravity positioning.

Since its acquisition of GM’s Rayong plant, Great Wall Motor has been steadily ramping up production capacity and introducing new models like the Wey G9 Hi4. This move solidifies GWM’s position as a major player in Thailand’s automotive market, alongside established brands such as Toyota and Honda.

Frequently Asked Questions

What is the price of the Wey G9 Hi4 in Thailand?

The Wey G9 Hi4 is priced at 2.349 million Thai Baht ($73,000 USD).

How far can the Wey G9 Hi4 travel on a single charge?

The vehicle offers an NEDC range of 170 km in pure-electric mode.

In conclusion, the Wey G9 Hi4 represents Great Wall Motor’s commitment to expanding its premium offerings globally. With its advanced technology and luxurious features, it positions itself as a serious competitor in Thailand’s growing luxury MPV segment.

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GWM Eyes Europe with Ambitious Plant Plans

J.Carter — Wed, 26 Nov 2025 15:15:50 +0000

Great Wall Motors (GWM) is setting its sights on the European market with ambitious expansion plans, aiming to construct a plant capable of producing up to 300,000 vehicles annually by 2029. This move underscores GWM’s strategic focus on overseas growth as competition in China intensifies.

According to Reuters, GWM is currently scouting potential locations across several European countries including Spain and Hungary. The decision-making process involves a meticulous evaluation of factors such as labor costs, logistics efficiency, and overall operational feasibility.

Parker Shi, president of GWM International, emphasized the importance of selecting an optimal site for long-term sustainability. He noted that initial production will require shipping components to the chosen location for assembly, highlighting the need for efficient supply chain management.

GWM’s expansion plans echo those of other Chinese automakers like BYD, which is also building plants in Europe. This trend reflects a broader shift as domestic competition heats up and companies seek new markets for growth. GWM already operates plants in Brazil, Uzbekistan, Russia, Thailand, Vietnam, and Malaysia.

The company’s entry into Europe marks a significant milestone in its global strategy. With the automotive industry undergoing rapid transformation towards electrification, GWM’s move could position it as a key player in the European market.

Historically, automakers have faced numerous challenges when entering new markets, including regulatory hurdles and consumer acceptance. However, with its proven track record of successful overseas ventures, GWM appears well-prepared to navigate these complexities. The company’s cumulative sales in Uzbekistan surpassing 10,000 units since August is a testament to its capability to adapt to diverse market conditions.

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GWM Aims for 300,000 Unit Plant in Europe to Compete with BYD

J.Carter — Wed, 26 Nov 2025 15:11:10 +0000

Great Wall Motor (GWM) is making significant strides towards establishing its first full-vehicle manufacturing plant in Europe, targeting an annual output of 300,000 units by 2029. The company’s international president, Parker Shi, revealed this ambitious plan during a recent interview, highlighting the strategic importance of selecting sites in Spain and Hungary based on factors such as labor costs and logistics efficiency.

GWM’s decision to consider these locations is not just about immediate cost savings but also future-proofing against potential shifts in European Union industrial policies. The company aims to balance the initial reliance on imported critical components with a long-term vision of local supply chain integration, mirroring strategies employed by older automotive giants like Volkswagen and Ford during their expansion phases.

Shi’s statement comes as GWM faces declining sales for its EV brand Ora in Europe, where only 3,706 new vehicles were registered last year—a stark contrast to the company’s global overseas deliveries of 453,141 units. This strategic move is part of a broader goal set by the company to achieve one million annual overseas sales by 2030, reflecting GWM’s commitment to becoming a major player in international markets.

The planned European plant will feature a diverse range of powertrains, from traditional internal combustion engines to hybrids and battery-electric vehicles. This approach aims to cater to the varied demands of European consumers, who have historically shown preference for different types of propulsion systems over time, much like how diesel engines gained popularity in Europe during the early 2000s.

GWM’s expansion plans are closely tied to its response to BYD’s growing presence in Europe. BYD is reportedly planning a third European plant, with Spain as a potential location, adding to existing operations in Hungary and Turkey. This competitive landscape underscores GWM’s need for strategic positioning and product differentiation, such as launching the compact SUV under the ORA brand scheduled for mid-2026.

As GWM navigates this new territory, it is drawing lessons from the successes and challenges faced by established automakers like Toyota and Honda during their European expansions. The company’s approach to balancing local market demands with global manufacturing efficiencies could set a precedent for future Chinese automotive giants looking to establish themselves in Western Europe.

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