Volkswagen Ditches Touareg for Tayron: The End of an Era
The Volkswagen Touareg, a luxury SUV that has been in production since 2002 and shared its platform with the Porsche Cayenne, is set to be discontinued early next year. This marks the end of Volkswagen's push into the premium segment.Key TakeawaysThe Touareg will cease production in early 2026 after three generations.Volkswagen’s luxury aspirations have been overshadowed by Audi and Porsche's success with similar models.The decision to discontinue the model reflects a shift towards more profitable ventures within the Volkswagen Group.Introduced alongside the Porsche Cayenne, the Touareg was part of Ferdinand Piech's strategy to increase profitability per vehicle for Volkswagen. However, despite performing reasonably well across three generations (7L from 2002-2010, 7P from 2010-2018, and C...








