Among these newcomers are Jetour, Leapmotor, MG, Changan, Avatr, and Denza. All hail from China and bring their own twist to electric and hybrid models. The Jetour brand, part of the Chery Group, is setting its sights on Brazil with an initial lineup that includes six plug-in hybrid (PHEV) SUVs scheduled for launch between 2026 and beyond.

The first model from Jetour, the T2, embodies a robust aesthetic reminiscent of older rugged SUV designs like the GWM Tank 300. It features a turbocharged gasoline engine paired with two electric motors, delivering an impressive total output of 225 horsepower and substantial torque figures for urban driving.

Inside, Jetour’s tech offerings are noteworthy: a large touchscreen infotainment system powered by Qualcomm’s Snapdragon processor, digital instrument cluster, premium audio setup from Sony, and up to ten airbags for enhanced safety. The brand is also preparing its engine lineup to cater specifically towards Brazilian tastes with ethanol-adapted motors.

Leapmotor’s entry into Brazil represents a significant move as part of the Stellantis portfolio. Founded in 2015, Leapmotor focuses on SUVs equipped either fully electric or as range-extended hybrid models (REEV). The C10 model is set to lead this charge, followed by its sibling B10 starting from January next year.

Leapmotor’s pricing strategy ranges between R$ 172.990 and R$ 199.990 depending on the drivetrain chosen. This SUV promises a minimalistic interior design with extensive use of digital interfaces, such as its large central display screen, enhancing driver convenience and modernity.

While Leapmotor has committed to expanding its dealership network across Brazil through Stellantis’ existing retail infrastructure, Jetour plans an independent launch starting from 30 dealerships by December 2025. These moves reflect the increasing presence of Chinese brands in global markets and their adaptability towards regional preferences.

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The new E SUV Concept is a massive vehicle, outsizing even the Q8 e-tron that Audi recently discontinued. With dimensions of 5057mm long, 2042mm wide, and 1786mm high, it’s built to offer generous rear legroom, a feature Chinese buyers adore.

The design is a clean break from the traditional Audi look. No more iconic Four Rings here; instead, the front grille proudly displays ‘AUDI’ in large letters. It’s sleek and minimalist with flush door handles, slim C-shaped lighting elements, and roof-mounted LiDAR pods that hint at advanced driver assistance systems.

What’s really interesting is that this SUV isn’t just a styling exercise; it’s built on SAIC’s new Advanced Digitized Platform (ADP). That means Audi is fully committing to Chinese manufacturing for its AUDI-branded vehicles. No more imported models, no global strategy here—just pure China-centric engineering.

The E SUV will be available with a powerful dual-motor setup that offers all-wheel drive and a respectable 0-100km/h acceleration time of five seconds. But the real kicker is its battery pack: a hefty 109kWh unit that promises an impressive range of up to 700km on the CLTC cycle, with fast-charging capabilities adding up to 320km in just ten minutes.

Let’s talk about why this matters. Audi has been struggling to keep pace with local EV players like NIO and BYD in China. By creating its own sub-brand tailored specifically for Chinese buyers, it’s positioning itself not as a foreign luxury brand but as an indigenous player that understands the market intimately.

Expect some heated competition from other premium brands vying for the same space. BMW’s iX5 is already here and Tesla’s Model Y continues to dominate sales figures. But with its AUDI sub-brand, Audi seems ready to play this game on China’s home turf. We’ll have to wait until 2026 to see how well it performs.

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