Mitsubishi Eyes Partnership with Nissan and Honda to Survive in US Market
Mitsubishi's North American business reported a loss during the April-September period, raising questions about its future. The company is considering teaming up with rivals like Nissan and Honda for joint production, potentially assembling SUVs at existing factories.Key TakeawaysMitsubishi's North American business reported a loss during the April-September period.The company is exploring partnerships with rivals Nissan and Honda to boost production efficiency.A joint venture could help Mitsubishi overcome tariffs that have raised vehicle prices in the US market.With every Mitsubishi sold in the United States currently imported from Japan, the brand faces steep import tariffs. These costs make it difficult for consumers to afford Mitsubishi vehicles compared to those made locally by other...
