The Yijing brand is gearing up for its big debut next April at China’s largest auto show. The SUV will be unveiled there before hitting dealerships with both BEV and EREV options later that year. This move signals Dongfeng Motor’s commitment to electrification, alongside Huawei’s expertise in tech.

Yijing’s business model is unique, adopting a channel similar to Qijing from GAC Group. They’re planning user centers and stores within large shopping malls, making it easier for customers to visit them as part of their daily routine.

The brand will also serve as delivery hubs, streamlining the buying process for those who prefer online purchases or want convenient pick-up options. This approach aligns with modern consumer behavior trends towards e-commerce and convenience.

In the coming months, we can expect more details about the new Yijing model as it prepares for its launch. This collaboration between Dongfeng Motor and Huawei promises exciting innovations in both technology and vehicle design that could set trends in China’s EV market.

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These images reveal a navigation system that swaps out Chinese map services with international providers, ensuring compatibility across different regulatory landscapes. The layout of the ADS interface has been modified to suit driving conditions abroad while maintaining its sophisticated functionality.

The Aito M9’s infotainment screen also features localized settings and voice commands in English for non-Chinese users, enhancing usability worldwide. This approach mirrors strategies employed by established automakers when entering new markets with unique requirements.

With a CLTC range of 605 km and a top speed from standstill to 100 km/h in just 4.7 seconds, the EV version of Aito M9 delivers impressive performance figures reminiscent of luxury sports cars like the Porsche Taycan Turbo S. The EREV variant adds an innovative hybrid solution with its 1.5-liter turbocharged petrol engine.

The system’s adaptation includes voice assistant onboarding and media controls that adhere to international standards, ensuring a seamless user experience for drivers accustomed to Western interfaces. This localization strategy demonstrates Huawei’s commitment to global market expansion in the competitive EV sector.

The Aito M9’s debut marks a significant step for Huawei as they continue to refine their automotive offerings beyond China’s borders. The vehicle represents an ambitious blend of advanced technology and global market awareness.

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The upcoming Maextro SUV will target the premium segment but sit below the existing S800 sedan in terms of positioning. This move aims to cater to a broader range of luxury car buyers who are looking for something more versatile than a traditional sedan.

For families seeking comfort and space, Maextro is introducing an MPV model designed specifically with family use in mind. Meanwhile, the long-wheelbase version of this MPV will focus on commercial applications, offering businesses and organizations a luxury option for their transportation needs.

The new models are part of Maextro’s strategy to establish itself as a leading brand within Huawei’s HIMA (Harmony Intelligent Mobility Alliance) umbrella. This includes competing alongside other high-end brands like Stelato, Aito, Luxeed, and Shangjie, each with their own unique market focus.

Maextro’s current flagship model, the S800 sedan, has already made a strong impression in the luxury car segment since its launch earlier this year. With prices ranging from RMB 708,000 to RMB 1,018,000, it stands out as one of the most expensive domestic Chinese vehicles on the market.

With these new models and higher-spec options for existing ones, Maextro aims to solidify its presence in China’s luxury car market. The brand’s innovative approach and strong backing from Huawei are expected to attract both individual buyers and commercial clients looking for high-end automotive solutions.

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Zhao’s appointment as marketing general manager at Luxeed marks a significant shift for both him and the new brand, which aims to leverage Huawei’s technological expertise and Chery’s manufacturing capabilities. Local media outlet Jiemian reported on the move based on three unnamed sources, while Zhao confirmed he was still on a break without denying the report.

At Denza, Zhao played a crucial role in launching several models including the D9 MPV, which remains the brand’s primary sales model since its launch in August 2022. The D9 has been pivotal for Denza, with the company announcing it will celebrate reaching 300,000 unit deliveries by the end of November.

Denza’s rapid growth under Zhao’s leadership is notable: from 2022 to early 2025, the brand saw a compound annual growth rate (CAGR) of nearly 40%, outperforming many competitors in China’s fast-growing electric vehicle market. This performance underscores Zhao’s strategic vision and execution skills.

Luxeed’s formation represents an innovative collaboration between tech and automotive sectors, aiming to challenge established players like BYD and Tesla in the premium EV segment. With Huawei contributing advanced technology solutions and Chery bringing manufacturing prowess, Luxeed is positioned to offer a unique blend of features and affordability.

The move by Zhao to join Luxeed highlights the dynamic nature of China’s auto industry, where partnerships between tech companies and traditional automakers are becoming increasingly common. As Luxeed prepares for its market entry, Zhao’s extensive experience in sales and marketing will be crucial in navigating this competitive landscape.

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The introduction of the M6 comes at an interesting time for Aito as it plans updates for several current models. For instance, the M9 SUV will receive both a face-lift and a longer-wheelbase variant known as the M9L next year. These strategic moves are designed to strengthen Aito’s position in various price brackets within China’s burgeoning EV market.

According to industry watchers, the pricing strategy for the new M6 is carefully crafted to avoid direct competition with established models like GM’s offerings in the same segment. This approach allows Aito to carve out its own niche and attract buyers looking for a blend of technology and practicality that only Chinese EV manufacturers can offer.

In addition to the M6, Aito has hinted at further expansion plans beyond 2026. With the launch of new variants like the longer-wheelbase M9L, the company is not just focusing on incremental improvements but also on creating a comprehensive product portfolio that covers multiple market segments. This includes everything from compact SUVs to larger models priced up to RMB 500,000.

The Aito brand has been steadily growing in popularity since its inception as part of Huawei’s HIMA alliance. As one of the earliest entrants into China’s competitive EV landscape, Aito has managed to build a loyal customer base through innovative technology and appealing designs. The M6’s debut will be another significant milestone for the company, reinforcing its commitment to delivering high-quality electric vehicles that meet the diverse needs of today’s consumers.

As we reported earlier this year, Genesis also unveiled their exciting new concept car, the Magma GT, setting new standards in luxury sports cars. This move highlights a broader trend within the industry towards more innovative and ambitious designs from various manufacturers. It will be interesting to see how Aito’s M6 compares against such competition when it hits the market next year.

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